Allocert Pink BR is a high-purity water-soluble dye, known as Erythrosine. It produces an exceptionally bright, pinkish-red shade. As a xanthene dye, it offers a level of brightness that is difficult to achieve with azo dyes. It is used in seed coatings to provide a highly visible and unmistakable pink or cherry-red colour, ensuring excellent visibility and identification of treated seeds.