Allura Red is a high-purity water-soluble azo dye, also known as FD&C Red 40. It produces a versatile, yellowish-red shade and is one of the most popular and widely used red food colorants in the world. It offers good stability across a range of temperatures and pH levels, making it a reliable and effective choice for an extensive array of applications in the food, beverage, pharmaceutical, and cosmetic industries.
